T.F.A — Pre-Post Checklist

Permission

We never share someone’s campaign without their say-so. This is the one that isn’t negotiable.

They said yes, in writingNot implied, not assumed. An actual message. Screenshot of that yes is savedIf it's ever questioned, you need the receipt. The account is really who it says it isCheck post history, age, and that the story is consistent. Impersonation around crisis fundraising is common — amplifying a fake one hurts the real families most. They’ve seen the graphic before it goes liveIt's their story. No surprises. Any quote is word-for-word, and attributed to the right personNever tidy up someone's words for them.

Reach

This is the section that failed last time. A post nobody sees is worse than no post — it looks like the creator flopped.

Hashtags are in — before publishing, not afterEdited-in tags do far less. Get them in the first time. Creator tagged in the caption AND in the image tagsBoth. The image tag is what puts it on their profile. Collab invite sent, if they'll accept oneA collab post lands on both grids and pools the reach. Biggest single lever you have. Location tag set First line of the caption works aloneEverything after "... more" is invisible to most people. Put the hook first. Posting when their audience is actually awakeCheck Insights for your own peak. If the creator is in another timezone, theirs matters too.

Tag builder — tap topics to add

These are a starting point, not gospel. Swap in whatever is actually working on your posts — check Insights and keep the ones that bring non-followers.

Caption skeleton

First hour

Instagram decides how far a post goes based on early response. This hour is most of the outcome.

Shared to the TFA story with a "read this" sticker Staff pinged to comment — real sentences, not emojisComments with actual words count for much more than 🔥. Link sent to the creator so they can reshareTheir audience is the one that cares most. Ask them to put it on their story. Replying to every comment in the first hour

After

The part everyone skips, and the reason nobody can prove what TFA has done.

Reach checked at 24h, and written downViews, reach, non-follower %, saves, shares. Without this you're guessing forever. Compared against the last post — what changed?One variable at a time. That's how you learn what works. Creator told how it didThey gave you their story. Close the loop. Logged to the archive — date, who, topic, linkThis is literally the point of being an archive.

If a post underperformed, that isn't the creator's fault and it isn't a reason to hide it. Work out which line above got skipped, fix it next time, and tell them honestly. Boosting someone badly once is recoverable — quietly dropping them isn't.